This popular program is helping gardeners succeed with plants that are trial-tested. Les Exceptionnelles~R/' perhaps the best-known brand in Quebec ornamental horticulture, has received broad media coverage- over the last six years, estimated at more than one million dollars per year in terms of its economic impact. This is something, I believe, without precedent in Canadian history. In 2011, in addressing some of the issues facing our industry, our planning committee decided to take advantage of this exclusive and popular brand to promote the benefits and enjoyment of annuals. This year's advertising campaign continues with the theme by focusing on colours, one of the main attractions of these plants.
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机译:这项受欢迎的计划正在帮助园丁们通过经过试验的植物获得成功。 Les Exceptionnelles〜R /'也许是魁北克观赏园艺中最著名的品牌,在过去六年中已获得广泛的媒体报道,就其经济影响而言,估计每年超过一百万美元。我认为,这是加拿大历史上没有先例的事情。 2011年,在解决我们行业面临的一些问题时,我们的计划委员会决定利用这一独家和受欢迎的品牌来宣传年度收益和享受。今年的广告活动以主题为重点,重点是这些植物的主要吸引力之一-色彩。
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