Raising or lowering prices: how it affects profitability

摘要

Many of our greenhouse flower crops have become "commodities" in the eyes of today's large buyers so it becomes difficult for them to differentiate between a 15 cm poin-settia from Grower A, B or C. The spring bedding plant growers have the same problem trying to get much more than 7.50 dollar per flat. Have you ever noticed the rose growers reducing their prices at Valentine's or Mother's Day??? NOT!!! When the demand is strong, the selling price is determined thatwill yield a fair return on the investment.