Buying German Products: Danish Marketing Agency wants to offer everything from one Source

摘要

it is already a tradition of sorts for half 5 at the (PM in Essen to be occupied exclusively by Danish ornamental plant suppliers. In the middle of the hall various garden retailers display their pot plants, and around the edge of the haii the other marketing agencies like the GASA Group and Bog Madsen are to be found. The GASA Croup has restructured and combined logistics, administration and bookkeeping of all the participating companies under one roof. Sales are still handled by various independentfirms operating under the overall GASA umbrella. Erik Christensen, Sale Director of GASA, provided this information during his visit to the IPM In Germany the old names GASA Arhus, GASA Odense and Exposa remain The GASA Group is interested in all the Eastern European countries There is a special sales team looking after this market Sales are doing well in Poland and Russia, where consumers have some buying power, In the Baltic states, in the Czech Republic, in Hungary and Slovenia GASA is present withits usual broad Danish range of products. Trade flow is also happening in the opposite direction: GASA is buying small quantities of green plants in Poland. In the other Danish marketing firm B0g Mad-sen things are going well, according to their Managing Director Henning Rasmussen The logistics centre at Odense has certainly also contributed to this positive trend he said during his visit to the IPM, but Danish exports as a whole have not increased.