A hazy shade of winter: Growers should get creative with howthey grow and market winter bedding plants

摘要

Now is the time to think about 'winter' bedding plants. A good production schedule combined with a great marketing plan can contribute significantly to a grower's success. And while we may not want to think about winter in the sunny summer, reviving those memoriesof blustery snowdrifts, ice storms, and grey days will remind us that consumers will soon be going through the icy blues and growers and retailers need to be prepared.What's the antidote? Colorful and tasty vegetables and herbs.To increase sales you need to communicate the benefitsof buying winter bedding plants to consumers. In some cases, consumers may wonder why they should buy a plant with a short season. Charlie Hall & Madeline Dickson (2011) reported that keeping flowers or flowering plants in the home and office helps lower stress and anxiety while boosting positive energy.