We're all in this Together: Growers may feel far removed from end-users, but they certainly have a stake in every sale a landscaper or retailer makes

摘要

The channel of distribution isn't something you likely think about on a daily basis, unless you are an ag economist or logistics specialist. Moving product from one place to another certainly gets things to customers, but it takes so much more than that. Every time someone touches a product, they should be adding value. Value is added throughout the entire chain from grower to consumer. Growers may feel far removed from end-users, but they certainly have a stake in every sale a landscaper or retailer makes. Firms that supply products to growers also have a stake in the success of the retailer and landscaper. Tags, pots, fertilizer and growing media are a part of what growers need to add value.