Wine Commission uses HUMOR to EDUCATE

摘要

The Washington State Wine Commission is using the edgy humor of a fictional wine personality The Recom-mendeuer in a new iPad app to educate the nation's top wine influencers about Washington's wine industry. The national marketing campaign, launchedin late October, represents a major shift in the Wine Commission's focus, said Steve Warner, president of the Seattle-based marketing and research arm for the state's wine grape growers and wineries. Warner, who's been at the helm of the Wine Commissionfor less than two years, said that past marketing efforts focused on consumers and the wine trade, blitzing targeted metropolitan areas each year with wine tasting events, outreach to restaurants, in-state events like Taste Washington, and more.