Fresh cherries continue to create excitement in produce departments. Consumption of fresh cherries in the United States has increased 400 percent since 1995, from 0.3 pounds per capita per year to 1.3 pounds, according to Andrew Willis, domestic promotions director of Northwest Cherry Growers. During the cherry season, cherries generate more sales dollars per square foot of display space than any other produce item and almost twice as much as other fruits, he said. "There is no other produce category in the world that sells more than cherries do. Our promotion programs are designed to help retailers sell more cherries."
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