Best wines are yet to come

摘要

The U.S. wine industry has never been more fiercely competitive than it is today.At a time when consumers have many more wine brands to choose from, they also have grown more discerning about theirpreferences as they seek greater authenticity from the wines that they purchase.So, how do wineries build loyalty for their brands? They do so by connecting with consumers through meaningful stories about what is inside the bottle.For Chateau Ste. Michelle, this means relaying the unique visions of our winemak-ers who work with our viticulture team to transform an actual vineyard site into a wine experience.