The art of TART

摘要

MBA students look at how to promote tart cherries. What the tart cherry industry needs is a cooperative of growers that focuses on growing and marketing one outstanding product, like natural, healthful cherry juice. If that recipe sounds familiar, itshould be. In recent rears, Ocean Spray, Welch's, and Sunkist have ridden that brmula to success with cranberries, grapes, and oranges. Dcean Spray, with its humorous advertisements featur-ng growers standing in hip boots in cranberry bogs, has :onverteda sour Thanksgiving-only fruit into a year-ound superfruit and greatly increased cranberry consumption through juice products.