Passage to India: India's status as an emerging market forWashington apples can be compared to the Taiwan market over 25 years ago

摘要

If you are a seasoned traveler, then India is a special destination with conflicting divisions of life, the smells and sounds of unrelenting humanity changing at an unbelievable pace, and historical and aesthetic beauty unabated. For the first-time traveler or someone not aware of the vast poverty, India can tear at your heart and leave you in disbelief, asking why and how? And reflecting back to my past in apple sales, it is reminiscent of the late 1980s when the Washington apple was the number-oneproduce item at retail—the category leader. Having traveled on behalf of Washington's 3,000 apple growers for over 20 years, I have seen Washington apples introduced into new markets with unbridled passion.