The first WA 38 trees will be planted for commercial production next year. The first fruit won't be in the hands of consumers until at least 2019, but a coalition of Washington's biggest fruit marketers is coming together to ensure that consumers willwant and buy the apple branded Cosmic Crisp — and come back for more.The stakeholders in this venture are many, from university researchers to growers, packers and sales companies, to retailers and consumers. And the stakes are high — no more so than for the growers who face the highest financial risk on an unttied variety.
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