Family farm puts FLAVOR FIRST

摘要

For two generations, Family Tree Farms, based in Reedley, California, has built its reputation on producing some of the most flavorful fruit on the market."It's probably the most important target," Daniel Jackson, one of four family partners, said about flavor. "We have it on our business cards, so we really want to create experiences for the grocery stores and ultimately for that end-consumer. A lot of it happens when we're sitting around the table talking about what variety to plant. We ask: Does it point to the wall?"