DIRECT MARKET perspective

摘要

C entral Michigan, a hundred miles from the' protective influence of Lake Michigan, isn't the best place to grow fruit. But it's a terrific . place to sell it, especially to those looking to buy in a farm environment rather than in a supermarket.That's the business Steve Tennes runs. He and his family have what marketers call "an agritourism destination," but Steve says his customers see it as "the farm." Located off the beaten path outside Charlotte, a small city about 20 miles from the capital city of Lansing, the wintry Mill draws customers to the only such place in aton County and one of the few in central Michigan. It's eedlnS frenzy there every fall.