Crunch Pak sells more than 25 percent of the apple slices produced in the United States. Crunch Pak counts apple slices like McDonald's counts hamburgers—and the count is near-ing 7 billion slices sold since the company created the industry 11 yearsago. It bills itself as the original and leading supplier of fresh sliced apples in the world. Tony Freytag, a company founder and national marketing director, said fresh apple slices can now be found in 20,000 stores, in various forms of packaging, andsales at retail are around $200 million. There are more than ten players in the industry, and Crunch Pak, headquartered in Wenatchee, Washington, has 26 percent of it, he said.
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