How Will the Recession Affect Fruit Markets? - The economic downturn is changing consumer behavior

摘要

Most economic slowdowns have little measurable impact on the demand for fresh fruits. In rich countries like the United States or Canada, consumers are already spending a small proportion of their total income on food, so that small changes in incomehave little effect on what consumers pay for fruit. In contrast, the average price of fruit at the grower level responds quite sharply to small changes in supplies. So, the prices that growers receive are more affected by the available supplies in any season, than by the phase of the economic cycle.