The eyes may buy it - but taste brings the customers back

摘要

An article on the tomato war biewing in the US state of Florida appeared in USA Today a while ago and the article holds an important lesson for all of us involved in fresh produce. The story goes something like this Joe Procacci, a legend in the US produce industry, is growing a range of heritage tomatoes that are bred for taste, not looks. Called UglyRipes, Mr Procacci has branded them to call attention to their less than perfect 10/10 looks.