General interest in improving or maintaining health by increasing intake of "all-natural" and "organic" products combined with busier schedules has created a desire for more streamlined approaches to nutrition. Analysis of data from the 2007-2010 National Health and Nutrition Examination Survey (NHANES) revealed that 49 of US adults reported using a supplement within 30 days of the study. The main reasons for taking supplements were identified as being to "improve overall health" (45 ) and to "maintain health" (33 ). The result has been growth in the areas of functional foods and dietary supplements, both in product variety and sales.
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