The views expressed are those of the author: Columnist Sidney Alford OBE MSc PhD comments on some current thinking

摘要

Nearly seventy years ago an American toy company was founded with the strange name Toys "R" Us. But what was in the mind of the person who decided that it would be clever to reverse the R and thus transform it to the completely different Cyrillic letter ? (pronounced "ya") when writing the name above their shop fronts? Strange but harmless.