As global demand for rigid plastic packaging is rising, environmental awareness is increasing. In response, many manufacturers and retailers are moving towards greater sustain-ability, targeting both effectiveness and environmentalism with their rigid plastic packaging.Pira International, the UK-based consultants and researchers, says packaging production for food and drink in Europe is expected to achieve above average growth in volume terms between 2010 and 2015. Forecast compound annual growth of 3.7% for plastic bottles, trays, pots and tubs is almost double the 1.9% predicted for European food and drink packaging overall.
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