Being on the market for 45 years, Mr Proper - or Flash as it is known in the UK - is far from being a newcomer. The brand has proven many times its capacity for innovation and adaptation to consumer needs by offering ever more efficient products. Procter & Gamble was the first brand owner to introduce perfume household cleaners in 1972, a scouring cream in 1985 and cleaning wipes in 1999.
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