Labels will mean more opportunities to inform customers - Goodyear

摘要

Goodyear sees the labels as the starting point to a dialogue with consumers about something other than price. "Labelling is a great opportunity to talk more about the performance of the tyre," said Arthur De Bok, president of Goodyear Dunlop Europe. He said conversations in the dealer's shop have in the past focused on the tyre's colour and shape, and the price.