All roads lead south east

摘要

Today when almost every market is saturated, everybody is trying to find and define new emerging markets in which to develop their brands and grab market share. In this regard, the south east Europe (SEE) region is attracting growing interest within the tire industry, particularly among Asian manufacturers seeking new routes into European markets. Covering 10 countries - Serbia, Montenegro, FYR Macedonia, Bosnia & Herzegovina, Croatia, Slovenia, Albania, Greece, Bulgaria, Romania - SSE is a gateway of Europe, serving as borderline between East and West.