BEEF Chat Ken Stettmeier: Wal-Mart's top meat man speaks out on beef industry issues and provides insight into the world of beef merchandising

摘要

Ken Stettmeier is passionate about his work - and that passion has translated into a lot of meat passing through his hands, He's responsible for merchandising 5.3 billion dollar in fresh meat annually -half of which comes from sales of 1 billion 1bs.of beef cuts and ground beef. Lately, Stettmeier's been on the road selling more than beef - he's selling the Wal-Mart way, That's not always an easy task when you're pitching your meat business model to livestock producers.