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Creative idea generation: Harmony versus stimulation

机译:产生创意:和谐与刺激

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The literature on maintaining versus changing membership of groups has generally favored stable membership, not only for more cohesion and morale but for better performance via comfort and shared experiences. On the other hand, research on the stimulating properties of dissent, debate and diversity would argue for a change in membership in that it would provide access to differing views and stimulate more divergent and creative thought. The present study investigated idea generation when membership was maintained versus completely changed. We predicted and found that maintaining membership increases comfort and also the perception of creativity but not actual creative behavior whereas changing membership results in a less comfortable experience but also an increase in the number and creativity of the ideas generated. Copyright (c) 2006 John Wiley & Sons, Ltd.
机译:关于维持和改变团体成员资格的文献一般都主张稳定的成员资格,这不仅是为了获得更大的凝聚力和士气,而且是为了通过舒适和分享经验获得更好的表现。另一方面,对持不同政见者,辩论者和多样性的刺激特性的研究将主张成员资格的改变,因为它将提供获取不同观点的途径,并激发更多分歧和创造性的思想。本研究调查了保持成员资格或完全改变成员资格时产生的想法。我们预测并发现,保持成员资格可以提高舒适度,并能增强创造力的感知能力,但不能提高实际的创造性行为,而更改成员资格会带来较不舒适的体验,但还会增加生成的构想的数量和创造力。版权所有(c)2006 John Wiley&Sons,Ltd.

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