MARKET SUMMARY Another mixed year was in store for the Big 5 deodorant category with some countries seeing gains and others experiencing losses. France, Germany and the UK were spraying steady, while Italy and Spain were in the doldrums France There were slender but important gains in France as the market inched up by 0.2% to ?464.82m, according to IRI France, while the volume category saw a healthier 1.4% rise to take unit sales to 144.14m units. Unisex deodorants made the key gains though, with this sub-category increasing by a massive 28.1% to account for ?12.46m. Meanwhile women's and men's deodorant sales fell by 0.6% and 0.2% respectively.
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