Mugler's boozy brand extension

摘要

Clarins owned beauty brand Thierry Mugler has refreshed its fragrance portfolio with the release of a new collection: Les Liquers De Parfums. True to the name of the range, the line sees four Theirry Mugler fragrances Angel, Alien, Womanity and A*Men -"enhanced with the essence of fine spirits". Taking inspiration from vintage spirits, the creation process of the collection involved "ageing" each fragrance in wooden casks for six weeks. The combination of fragrance and wood is said to have enabled the brand to enhance its original creations with smooth, sweet notes.