Brand watch: Ciate

摘要

Niche British nail polish brand Ciate was launched in March 2012 and has won several awards for its Caviar Manicure. Ciate is an acronym for Colour, Innovation, Aspiration, Trend and Extraordinary -which form the philosophy behind the brand, and it offers a wide range of shades, as well as nail treatments, hand and foot care and accessories. date's Founder and Creative Director Charlotte Knight talks to ECM The UK nail make-up market has been back in growth this year - what are consumers looking for from the latest nail product launches? Consumers have gone back to basics with nails, shying away from complicated nail art and 3D looks, which have reigned true for the past three years. Emphasis is on texture and finish, looking for innovation in colour, and long lasting manicures seen through the growth in gel products.