One of the biggest deodorant developments of 2013 is the revival of French deodorant brand Oe. After 15 years of absence, the brand, which was renowned for its memorable 80s advertisements, is back in French supermarkets following a revival by UNHYCOS. The brand offers a completely new range, which launched in May at LeClerc and Carrefour stores. ECM speaks to Oe's Marketing Manager Anne Rey-Ferrer about the brand's revival.
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