If you think new-age livestock ID and the auction market method mix like oil and water, take a look at what's shaking out in California. Sitting a stone's throw from the Pacific Ocean is 101 Livestock Market, Inc., an average-sized livestock auction whose owners have thrown their hats into the electronic ID(EID) ring. "It just makes sense to try and add value to what ranch-ers are producing - and we're doing it with source-verified (SV) cattle using EID," says Jim Warren, Aromas, CA, 101 Livestock'sprincipal owner. "If in doing so it means stepping out of our comfort zone and having to work a little harder while learning something new, then so be it."
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