What Consumers Want

摘要

Over the last 40 years, beef consumers' expectations have become quite sophisticated. Don't expect that to change. For some, the 1960s were the good old days. Acts like The Beatles and Buck Owens ruled the music charts, the Ford Mustang ruled the road, and beef ruled the meat case. Back then, most consumers considered beef tasty, versatile and healthful. In fact, it was the most frequently eaten meat of that decade. According to a nationwide USDA survey in the 1960s, nine of 10 homemakers served beeftwo or more times a week. Like today, ground beef and steak were the most popular variations. In those days, however, shoppers didn't have pre-cooked pot roasts, premium products like Certified Angus Beef~(R), or even standardized names for the variouscuts of fresh meat.