HeartBrand Beef is forging a consumer-driven path with the Akaushi breed of cattle.'I wish we would have known I about these cattle 25 or 30 years ago,”says Bill Fielding, CEO of HeartBrand Beef, headquartered at Flatonia, TX.Fielding is referring to Akaushi, a revered Japanese breed that shatters the preconceived notions most American cattle producers have about Japanese cattle.Fielding is also referring to his time spent leading meat companies large and small, including stints as president of Excel~R and ConAgra Red Meat Cos., and CEO of Creekstone Farms Premium Beef and Meyer Natural Poods.
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