War on cost

摘要

When I talk or write about my "five essentials for successful ranch management," I often get questions, and sometimes challenges, about my point of "war on cost." The question usually is something like, "We've been cutting cost for a long time, and itgets more difficult. Why can't we figure out how to get more income?"We can increase income, but doing so usually depends on price or the use of additional inputs; we'll get into that in subsequent articles. However, for now, the best answer for why we must wage war on cost is "competition."