Polishing Diamonds

摘要

Preconditioning program turns "diamonds in the rough" into top-dollar feeders. It's a little out of the ordinary - selling the feeder cattle you raised just to turn around and buy someone else's calves, But that's the way Lane Cattle Company has operated for 40 years. Essentially, they're shooting to top 2 markets. "Our cattle have a good reputation They bring a good price for us and we can buy something a little bit cheaper that will do almost as well for us in the feedlot," explains Cecil Lane, who runs the operation with his 2 sons, Pierce and Tommy. "We're in the business to make money, and that's one way we think we can."