Enviro Beef

摘要

Alianga da Terra, a model Brazilian beef-production alliance, is attempting to harness the power of private landownership while marketing environmental responsibility. At first glance, South America's Amazon region seems an unlike-ly a place to createa beef-production alliance. After all, the home of the vast and high-profile tropical forest ecosystems are about as far removed from the mainstream of organized "program" beef production as one might imagine. Not any more. The architects ofAlianfa da Terra believe the Amazon is the perfect place to demonstrate how environmental protection and a food-production economy can co-exist. This unique alliance joins a transparent set of economically viable land stewardship criteria with the rewards of marketaccess for its participants.