Market wizard: James Kendrick reaches out to teach producers 'how to fish' in the world of agricultural marketing

摘要

Robert Rothwell runs 400 cows and operates a 1,700-head feedlot in the middle of Nebraska's Sandhills. Last spring, he decided to improve his marketing skills by enrolling in an agricultural marketing class taught by Jim Kendrick on the University of Nebraska-Lincoln campus. "The industry is changing. Producers need to protect themselves," Rothwell says. "Improving my marketing skills to limit my risk on grain and cattle is more important than ever." Rothwell's commute to class, however, wasn't the 270 miles from his western Nebraska farm in Hyannis to Lincoln on the state's east side. Instead, Rothwell's commute to Kendrick's class amounted to a walk from his mailbox to his video tape player.