"We say that we're growing food, that it's a noble cause, and that it should take precedence over everything else," said Dave Daley, who is the fifth generation operating his family's California ranch.''If it's truly a noble cause that takes precedence over everything else, then a lot of people are going to be interested in what we do. So, you can't say: 'Growing food is a noble cause, but it's none of your business how we do it.'"Cattlemen's College presentations are available at beefusa.org/cattle menscollege. aspx.
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