Year-round very much a reality: As it prepares to welcome the first of its new Chinese imports, Jin-Jin Europe looks on a positive campaign for its counter-seasonal Vietnamese pomelo programme

摘要

Last year, Jin-Jin Europe became the first company to supply Asian pomelos year-round, having established a reliable programme for Vietnamese fruit during May-July. This summer, retailers have been enjoying a summer programme based on Vietnamese imports, which have enabled them to sustain sales throughout the traditionally quiet summer months.