Mor potential for Israel exotics: Meir Ben-Artzy of Mor International outlines sonne of the group's key exotic crops and says that while there is room for export growth, it is a slow process

摘要

Mor international, the Israeli growerhipper, continues to offer a wide range of exotic produce to its markets across Europe, with the group working hard to meet the differing demands for size and packaging set in each country. "For pomegranates, we expect an increase of 50 per cent in our volumes this season, to about 1,500 tonnes," Mor chairman Meir Ben-Artzy tells Eurofruit Magazine. "However, there is a very good demand for Israeli varieties and Israeli quality. Previously, we did not have enoughfruit to supply the market, so this increase will allow us to take commitments that we have not taken on before."