Passion for cherries at heart of new brand launch: Italian firm Bragantini has been chosen as the exclusive supplier for a new cherry trademark to be marketed across Europe by Greenery Italia

摘要

GREENERY Italia, the Italian branch of Dutch fresh produce giant The Greenery, has launched a new brand for fresh cherries. Cherry Passion, which it hopes will become one of Europe's most recognised fresh produce brands. Unveiled at last month's Macfrut trade fair in Cesena, the distinctive red logo will appear on exclusive, heart-shaped punnets of Italian and Turkish cherries produced by one of Italy's premier producers, Bragantini, which has obtained the exclusive rights to grow, produce and distribute Cherry Passion fruit in Europe.