Flying high: Guadalajara—Berry exporters are spreading their wings and reducing their reliance on nearby North American markets

摘要

Oneberries turned three years old on 1 June 2013. There was pause for celebration, but not for long. That same month, the national association of berry exporters' president, Mario Steta, flew to China and South Korea as part of a Sagarpa-led trade mission.Aneberries' international ambitions are in line with those of the Mexican government, which is working to secure formal access to a number of Asian countries. To enter new markets successfully, there must be internal improvements too. The association, which works with 2,000 farmers, has two areas of focus: phytosanitary standards and food safety.