Dajani diversifies from swimming pools to stonefruit: The company, which began its life in landscape design, is now working hard to expands its fruit export portfolio

摘要

ONE Jordanian company that has taken a different route to financial success is Dajani Agribusiness, a Jerash-based topfruit and stonefruit exporter. The company diversified into fruit production and export in 1991, after six years of operating as a landscape design and orchard installation company. "We realised that we had the expertise on hand and this was a perfect synergy of the two sides of our business," explains Maher Dajani, who now runs the family-owned business. The company sourced its first trees from the French region of Provence -and also brought back the philosophy of growing fresh produce according to Integrated Pest Management standards.