Heavy rain fails to dampen spirits: This season, Turkey's cherry crop was severely affected by climatic conditions, but thanks to the strength of its brand, Alara still continues to stand tall

摘要

This year, heavy and long-lasting rainfall washed away hopes of a successful season among Turkey's cherry growers. According to Turkish exporter Alara, Turkish cherry exports decreased as a result by a massive 50 per cent. "We experienced a decline inour cherry volumes this season," says the company's Kerim Taner. "The main issue was the heavy rains, which fell during the pollination period, causing a reduction in the number of bees. The campaign was also affected by the faster than normal maturation, resulting in a smaller crop on the trees. Depending on the region, crops were down by 50-70 per cent."