French growers stay the course: Despite unfavourable exchange rates and allegedly unfair export arrangements with some of their main competitors, French apple growers remain ambitious

摘要

The competitiveness of French apple growers has suffered heavily under the effects of unfavourable exchange rates, which have rendered produce emanating from China and the US more affordable to consumers. In addition, Europe has consistently found itself flooded by apples from the Southern Hemisphere, causing prices to drop and domestic growers to suffer. Regardless of the undoubted difficulties that lie ahead, French apple growers have elected to continue their investments in order to maintain boththeir market share and their image around the world.