Re:fresh Conference paints picture of UK produce industry - The event showcased an extensive report on the current state of the UK fruit and vegetable business

摘要

THE fresh produce industry is failing to take full advantage of the UK's current enthusiasm for healthy eating campaigns, according to a report compiled by market analysts Grant Thornton and presented at the Re:f resh Conference, which was organised jointly by the FPC, FPJ and Nexus Media and took place in London in May. "We are part of the food and drink industry in the UK," states the report. "This is a ￡70bn (103bn EUR) business of which we represent just over 10 per cent. But in promotional terms, we fall well short of the mark. "There is little evidence of joined-up thinking across the industry. Government policies on healthy eating are largely fuelled by public reaction to the obesity epidemic. Yet, to date, the fresh produce industry is notriding this wave of public sentiment. It has failed win significantly more shelf space at the expense of high-fat, high-salt convenience foods."