UK spearheads Chiles European promotion

摘要

Chile continues to ramp up its blueberry production and exporters are looking to make gains across Europe by consolidating their position in established markets while increasing penetration in newer markets. The Chilean Blueberry Committee (cbc) has a full-line up of marketing activities planned for 2015/16 including, for the first time, promotions in France and Ireland - both markets in which the committee's executive director Andres Armstrong sees good potential.