The price is right... as long as berry quality is high

摘要

Ereda—New consumer research carried out by Driscoll's suggests renewed investment in product quality has the potential to make the berry category even more profitable over the coming years.The vast majority of people who buy fresh berries are less interested in the price of the product if they know that the quality of what they are buying will match their expectations. That's one of the major findings to emerge from new research commissioned by leading berry marketer Driscoll's.