Prim'land targets Spanish market: Faced with a tough trading environment, French kiwifruit producer Prim'land is relying on a combination of quality and variety to increase sales in its key market Spain

摘要

Despite the low temperatures experienced in March 2008, Prim'iand's kiwifruit crop succeeded in avoiding any frost damage, thanks to the protection systems in place at its orchards. The wide geographical distribution of the company's plots means thatthe effect on volumes has been limited. Meanwhile, favourable climatic conditions during the summer, with no heatwave and sufficient rainfall, have helped to increase production, which is forecast to be up by approximately 10 per cent, according to the company.