Under pressure: Huge shifts in consumer spending and retail pricing, as well as exchange rate fluctuations, are placing huge pressure on suppliers to change the way they approach major markets

摘要

The fallout from last September's financial crisis and the subsequent seismic shift in global currency markets is bound to have a significant impact on a number of trades within the fresh produce industry, according to several leading players in the European market. As currency rates realign, new opportunities are emerging in the US, Europe and Asia, but as the leading consumer markets head into recession, question marks remain over the potential downturn that may result in consumer spending and, crucially, retail pricing.