Luis Vicente strengthens counterseasonal import business: The buoyant exotic fruit sector has encouraged the Portuguese giant to establish a direct footing in far-flung production zones.

摘要

TAKING a more direct approach is a key strategy for Portuguese producer-distributor Luis Vicente this year. As more and more exotic fruit items begin to enter the mainstream market across Europe, the firm is investing in its own production areas in Latin America to complement existing procurement deals with the region's growers during the European counter-seasonal period.