Trade Waves makes splash with two-year quality plan

摘要

Higher volumes and an ambitious yet realistic expansion plan are set to help turnover soar for relatively new export firm Trade Waves this season. NEW kid on the block Trade Waves has seen business boom since it threw its doors open for business in 2004. This season the company aims to double its turnover by focusing on its specialist products, according to general manager Ahmed EI-Hodaiby. "Our plan this year is to concentrate not merely on quantities, but also on the value of our produce," he explains. "We have therefore set up a two-year quality improvement plan, involving both our local suppliers and European customers."